Are you using Twitter now? Twitter is one of the most popular social networking sites out there, there’s no question. Most Indonesians now know and use Twitter in their daily activities, both for business and personal purposes.
It is strongly recommended that a person who works in a company has a Twitter account for their business promotion through Media Partner. If you’re new to Twitter, you may have a hard time getting started or even be confused in conversations with other people.
Such difficulties often cause many people to lose the opportunity to present their business through social media.
Maybe you are new to Twitter, or maybe you’ve been around social media for a long time, but have you done your social media activities on Twitter?
Here are some mistakes that are often made when using Twitter:
1. You have not completed your biography correctly
Twitter users generally prefer to follow an account that has completed a good bio, so make sure you don’t forget to complete your bio in the profile section.
You don’t have to make a great-looking bio, just give brief information about yourself and the topics you like to make your profile more interesting to follow.
Also Read: How to Integrate Blogs with Twitter?
2. Using the logo as a profile picture
If you are creating a Twitter account for yourself, you should also use a photo of yourself as your profile picture. Using the company logo or company logo on your personal Twitter account is not the right thing to do unless you place the logo on your corporate or work Twitter account.
Make sure you put up photos that show you clearly. Using full body photos is not recommended as your face will not be seen clearly, given the Twitter profile picture which is only available in a small box. Make sure your face is clearly visible on your Twitter account, as this will make others trust you more.
3. Only post promotional content
Twitter is indeed a very effective medium for your promotional activities, but that doesn’t mean that it only publishes content promoting your product or business. If you post a promotion you will find that it is like speaking in a blank space because no one will care.
Twitter is a social media platform, so treat it the way you should, stay connected with others, and socialize on Twitter. You need to combine promotional tweets and personal tweets, it will look more natural.
4. Send automatic messages to subscribers
Initially, this idea was to send a “thank you” or “greeting” message to new subscribers, but in its use, most people use this automated message to send messages containing sales promotions and SPAM messages.
You should only use these automated messaging tools to say hello or thank you. Do not pretend to be SPAMMER by sending automatic messages containing messages selling your products or services to new subscribers.
5. Only publish continuous blog feeds
It’s not that I don’t like something automatic, but if you never post something to your account or greet your new followers manually, people will probably think your account is a boring bot. And eventually your followers will ignore your tweets, or worse, they will leave you.
6. Too stingy to follow other people
You might have seen a Twitter account that has hundreds of thousands of followers, but that account only follows 10 people. In my opinion, that is not fair, unless you are a very famous artist like Justine Bieber.
You don’t have to follow all of the accounts that follow, but you should follow all of the accounts that have the same interests as you or people who have the potential to become your clients.
7. I forgot to add a special symbol before replying to a tweet
On Twitter, conversations between you and others beginning with the “username” symbol can only be seen by other Twitter accounts that become your follower as well as your Twitter peers.
This might not be a big deal for you, but try to imagine what would happen if your interviewer was a famous person in your industry and met them on Twitter. Of course, you want your followers to know that you are talking to a famous character, but if you don’t use this important symbol, other people who become your follower and also your interlocutor’s follower will not see the conversation.
8. Commit disrespecting hashtags for personal advertising purposes
Maybe you are tempted to use each trending theme to promote your business. For example, if the topic “#JustineBieberDower” is trending, adding the same hashtags to your post will make that post visible to anyone watching that phrase, which could attract a lot of followers and also traffic to your treat.
However, mentioning your brand on every trending topic is not a good thing, this mistake is often made by a newbie or someone who doesn’t care about their Twitter account. Only use popular hashtags when appropriate, don’t use trending hashtags, and aren’t related to your business unless you want to be called SPAMMER.
9. Very rarely uses Twitter
Maybe the hustle and bustle makes you think it’s enough to just use Twitter once a month. When a lot of people say that Twitter is a full-blown place for their business, in fact, what they are saying isn’t social media but the profits from the connections created on social media.
If you only open your account once a month, how can you connect with your friends on Twitter?
If you want to be successful with Twitter, you need to avoid the nine mistakes above. Just following the nine tips above won’t make you successful on Twitter. So if you have any other recommendations for business owners to get the most out of the Twitter platform, please submit your recommendations via the comments below.